MIE
Monday, 20 May 2019
Global economic pressures and tougher market
conditions are driving business interest in cross-border business expansion
strategies - and in celebrating Africa Month, Managed Integrity
Evaluation (MIE) consider Africa a rife opportunity worth such investment.
The purpose of cross-border expansion is to not
only ensure sustainable growth and business viability for the future, but also
innovative adaption and the ability to mitigate growing market risk and
uncertainties across the globe. And with research
showing that six of the fastest growing economies in the world in 2018 were on
the African continent, cross-border business expansion into Africa makes good
business sense.
Says Michelle Baron-Williamson,
CEO of Managed Integrity Evaluation (MIE); “With technology innovation
occurring rapidly across Africa, the continent is known to have leapfrogged
ahead in many areas. This is offering businesses the opportunity to explore
cross-border expansion, to grow organically and benefit from the many prospects
that now exist across the African continent. Despite reports
of caution and CEOs projecting a decline in global economic growth this year,
cross-border expansion into the land of opportunity should gain interest.”
The
African Development Bank’s latest African Economic Outlook
forecast GDP growth of 4% this year and 4.1% in 2020 - indicative of a thriving
market open for and seeking investment opportunity.
Continues Baron-Williamson; “However, cross-border
expansion is no easy feat and does not come without associated risks and
challenges – all of which need to be identified and appropriately addressed if
successful cross-border business is to take place.”
Such investment expansion relies heavily on
supplier and candidate partnerships to be formed, to ensure that the business
is able to function optimally across borders, while meeting the needs of the
market entered. While this in itself opens up opportunity for both the
continent – in the form of offering work opportunities to its people, and the
business – who is seeking expansion trade and talent – any potential
partnership or candidate risks must be negated for cross-border business
relation success.
“Stringent background screening and vetting
processes of supplier and labour markets for any cross-border engagements must
be a key priority for business decision makers investing in growth strategies
and should form a critical step in any expansion planning,” adds
Baron-Williamson.
In-depth cross-border screening of potential suppliers
and employees will provide a well-rounded profile of the supplier or candidate and
will, even more importantly, go a long way to mitigate the risk – reputational
and other - that a supplier or candidate, with an undesirable track record,
could bring the business.